The Jewish Telegraphic Agency website reports today (November 22, 2011) that the Anti-Defamation League (ADL) criticized the New York ad campaign of Wodka vodka for reinforcing anti-Semitic stereotypes.
The ads on several billboards feature two dogs -- one wearing a Santa cap and the other wearing a yarmulke -- with the message "Christmas Quality, Hanukah Pricing."
"In a crude and offensive way of trying to make a point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and of lesser value when compared to the higher value of a Christian holiday," Ron Meier, ADL's New York Regional Director, said in a statement today.
Meier added, "Particularly with the long history of anti-Semitic stereotypes about Jews and money, with the age-old notion that Jews are cheap, to use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate."
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