The Boston Globe website reports today (July 21, 2010) that the Archdiocese of Boston -- in an effort to bring lapsed Catholics back to the church -- is planning a major public relations campaign in the coming year that will use television ads, parish events, and personal invitations to urge inactive Catholics to "come home" to their faith.
Nationally, 10 percent of all American adults are former Catholics, according to a recent study.
In the Boston Archdiocese, weekly Mass attendance has plunged from 376,383 in 2000 to 286,951 in 2009, according to the church's annual count.
"Each time we go to Mass, the pews seem emptier and emptier," said Janet Benestad, secretary for faith formation and evangelization at the archdiocese. The goal of the campaign, she said, "is to say to folks, 'We are diminished by your absence...and we want to issue a genuine invitation to return to the practice of the faith.'"
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