Inflation has eased, but Americans still worry about the total rise in prices since COVID, the USA Today website reports today (August 12, 2024).
They still shop at discount stores and buy store--brand items.
Fresh data reveal that shoppers have become more price sensitive recently even as inflation has cooled, at least partly because their COVID--ers savings have dwindled.
Annual inflation has eased from a 40--year --high of 9.1% in mid 2022 to 3% in June 2024, according to the Labor Department's consumer price index.
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